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Managing banner ad clickthroughs

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By James Shaw, published on 10 Aug 2003
Page 1 of 5
  1. Introduction
  2. One clickthrough per IP per day
  3. Application ( 'ClickFromIP' )
  4. Ignoring user agents
  5. Ignoring HTTP commands

Introduction

My advertising system sells advertising on a CPC (cost per click) basis, not CPM (cost per thousand impressions).

It is therefore very important that my clients' clicks aren't being "used up" by malicious users clicking ads over and over, or by programs like spiders, crawlers and robots who visit the site and click on every link in sight!

The first idea I implemented was to only count one clickthough per IP address per day. I didn't want to use a database or file to store the IP addresses, and then search for them - that's a little over the top. So I had the idea that I'd use an Application variable - which would get emptied each day.

Comments

  1. zbroot
    25 May 2005 at 19:37

    http://da.vip.sina.com
    http://www.cndmoz.com
    http://www.webdmoz.com

  2. zbroot
    18 May 2005 at 12:44

    http://www.filmwz.com   ????
    http://www.filmwz.com/moviemap/moviemap1.htm         ????
    http://www.filmwz.com/moviemap/movieplaymap1.htm    ????
    http://www.filmwz.com/movie    map/moviedownmap1.htm    ???
    http://www.xzfilm.com/moviemap/moviemap1.htm         ????
    http://www.xzfilm.com/moviemap/movieplaymap1.htm    ????
    http://www.xzfilm.com/movie    map/moviedownmap1.htm    ???
    http://www.ssfilm.com/moviemap/moviemap1.htm         ????
    http://www.ssfilm.com/moviemap/movieplaymap1.htm    ????
    http://www.ssfilm.com/movie    map/moviedownmap1.htm

  3. zbroot
    18 May 2005 at 12:43

    http://www.cndmoz.com    ??????
    http://www.webdmoz.com ??????


    http://www.webdmoz.com  
    http://www.cndmoz.com

  4. zbroot
    18 May 2005 at 12:41

    http://www.filmwww.com/moviemap/moviemap1.htm        ????
    http://www.filmwww.com/moviemap/movieplaymap1.htm   ????
    http://www.filmwww.com/movie    map/moviedownmap1.htm   ???
    http://www.filmwz.com/moviemap/moviemap1.htm         ????
    http://www.filmwz.com/moviemap/movieplaymap1.htm    ????
    http://www.filmwz.com/movie    map/moviedownmap1.htm    ???
    http://www.xzfilm.com/moviemap/moviemap1.htm         ????
    http://www.xzfilm.com/moviemap/movieplaymap1.htm    ????
    http://www.xzfilm.com/movie    map/moviedownmap1.htm    ???
    http://www.ssfilm.com/moviemap/moviemap1.htm         ????
    http://www.ssfilm.com/moviemap/movieplaymap1.htm    ????
    http://www.ssfilm.com/movie    map/moviedownmap1.htm    ???

  5. zbroot
    15 May 2005 at 16:39

    [url=http://www.wg173.com]?????
    [url=http://www.hit-e.com]????
    [url=http://www.filmwww.com]????
    [url=http://www.ssfilm.com]????
    [url=http://www.xzfilm.com]????
    [url=http://www.filmwz.com]????

  6. zbroot
    15 May 2005 at 16:35

    ????????,??!
    [url=http://www.judou.com]????
    [url=http://i8.cn]????
    [url=http://aaaa.cn]?????
    [url=http://www.film365.com]????
    [url=http://here.cn]????
    [url=http://www.wg173.com]?????
    [url=http://www.hit-e.com]????
    [url=http://www.filmwww.com]????
    [url=http://www.ssfilm.com]????
    [url=http://www.xzfilm.com]????
    [url=http://www.filmwz.com]????


    [url=http://www.filmwww.com/moviemap/moviemap1.htm]????
    [url=http://www.filmwww.com/moviemap/movieplaymap1.htm]????
    [url=http://www.filmwww.com/movie    map/moviedownmap1.htm]????
    [url=http://www.filmwww.com/moviemap/moviemap1.htm]???
    [url=http://www.filmwww.com/moviemap/movieplaymap1.htm]????
    [url=http://www.filmwww.com/movie    map/moviedownmap1.htm]?????


    [url=http://www.filmwz.com/moviemap/moviemap1.htm]????
    [url=http://www.filmwz.com/moviemap/movieplaymap1.htm]????
    [url=http://www.filmwz.com/movie    map/moviedownmap1.htm]????
    [url=http://www.filmwz.com/moviemap/moviemap1.htm]???
    [url=http://www.filmwz.com/moviemap/movieplaymap1.htm]????
    [url=http://www.filmwz.com/movie    map/moviedownmap1.htm]?????


    [url=http://www.xzfilm.com/moviemap/moviemap1.htm]????
    [url=http://www.xzfilm.com/moviemap/movieplaymap1.htm]????
    [url=http://www.xzfilm.com/movie    map/moviedownmap1.htm]????
    [url=http://www.xzfilm.com/moviemap/moviemap1.htm]???
    [url=http://www.xzfilmw.com/moviemap/movieplaymap1.htm]????
    [url=http://www.xzfilm.com/movie    map/moviedownmap1.htm]?????


    [url=http://www.ssfilm.com/moviemap/moviemap1.htm]????
    [url=http://www.ssfilm.com/moviemap/movieplaymap1.htm]????
    [url=http://www.ssfilm.com/movie    map/moviedownmap1.htm]????
    [url=http://www.ssfilm.com/moviemap/moviemap1.htm]???
    [url=http://www.ssfilm.com/moviemap/movieplaymap1.htm]????
    [url=http://www.ssfilm.com/movie    map/moviedownmap1.htm]?????


    http://www.judou.com
    ????
    http://i8.cn
    ????
    http://aaaa.cn
    ?????
    http://www.film365.com
    ????
    http://here.cn
    ????
    http://www.wg173.com
    ?????
    http://www.hit-e.com
    ????


    http://www.filmwww.com ????
    http://www.ssfilm.com  ????
    http://www.xzfilm.com  ????
    http://www.filmwz.com  ????
    http://www.dapao.net   ????



    <a href="http://www.judou.com">????</a><br>
    <a href="http://i8.cn">????</a><br>
    <a href="http://aaaa.cn">?????</a><br>
    <a href="http://www.film365.com">????</a><br>
    <a href="http://here.cn">????</a><br>
    <a href="http://www.wg173.com">?????</a><br>
    <a href="http://www.hit-e.com">????</a><br>
    http://www.judou.com     ????
    http://i8.cn             ????
    http://aaaa.cn           ?????
    http://www.film365.com   ????
    http://here.cn           ????
    http://www.wg173.com     ?????
    http://www.hit-e.com     ????

  7. maro
    13 Aug 2003 at 04:59
    The problem remains with those get paid to do stuff and one of them is get paid to search. People use bulk emails list to point users to search for a specific word and click on results. So if your site is one of those 'unlucky' site who got struck by such a thing, I beleive you can't do anything about it since you are getting hits from different IPs.
    Maro

  8. Developer Fusion Bot
    01 Jan 1999 at 00:00

    This thread is for discussions of Managing banner ad clickthroughs.

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