If you've already taken an expensive seminar, don't read this. It will break your heart. Best selling author and national trainer, Barbara Jennings has written an excellent guide on how to earn up to $100,000 or more from a home staging business. Director of the Academy of Staging and Redesign (Decorate-Redecorate.Com), she takes readers step by step through the maze of starting and growing a lucrative staging business, covering virtually everything one needs to know. She explores, explains and illustrates top business efforts, activities and opportunities. With 37 years in staging and home business development, her large format manual teaches the essential tactics and strategies so anyone can succeed who puts forth the effort. Holding nothing back, readers are privy to the inner secrets and can avoid the typical pitfalls.
Loaded with numerous check lists, a wide variety of forms, over 140 pictures, specific how-to details and much more. Full scale dual certification courses for the most ambitious students, visual aids and tools also available "a la carte" from author's website.
For anyone who loves decorating and working with people, staging is a fast growing industry with great profit potential no matter what the economic climate or where one lives. It combines decorating techniques with real estate strategies so stagers can effectively help owners sell their homes in record time for record profits, a vital service needed today more than ever. Written in a personable and conversational style, this guide is a must read for anyone serious (or just exploring). Photos help capture the essence of staging while giving readers a clear idea of what to expect. No degree or prior experience is needed. The manual exemplifies solid business training plus decorating and staging specifics, including:
- numerous candid before and after pictures of actual, recent projects
- the top mistakes and common problems sellers make
- what stagers must do and understand
- how to identify a home's assets and faults
- how to interview and bond with real estate agents
- how to interview and bond with home owners
- the five ingredients for a successful staging service
- professional image, attitudes and ethics needed
- how to do consultations, submit bids, make presentations
- how to set up the business, licenses to get and so forth
- how to get clients and referrals from multiple sources
- how to profit from consultations and offer full staging services
- how to promote, maintain and sustain the business indefinitely
- how to price services with confidence and ease
- how to protect, organize and prioritize
- 47 staging tricks for instant home appeal
- 107 questions to ask agents and homeowners to help quote services
- detailed pricing guidelines for furnished and empty houses
- legal issues readers should know about
- extensive list of stager tools needed for actual projects
- extensive cleaning and painting guidelines
- a 29-page detailed checklist to make consultations easy
- list of over 300 possible business names
- detailed information on available visual aids, promotional tools, management tools, and dual certification courses, which were pre-developed to supplement reader's knowledge, increase confidence and hone design skills are also included (last chapter)
- 15 handy reproducible forms ready to go
- multiple checklists and handout examples for value added services
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