“Adobe Flex is changing the face of the Web by enabling developers to create rich Internet applications quickly. This book provides developers a way to get a jump on the competition by enabling them to quickly learn how easily they can set their application apart from the rest.”
–Gary Mangum, Principal Engineer, The Generations Network
“Juan and Andy do a great job breaking ground on a vast and exciting topic. This book moves beyond learning the syntax of the language and gets to the heart of what Flex was really made for–building immersive user experiences.”
–R.J. Owen, Senior Developer, EffectiveUI
“This is a fantastic source to get you started on your way to prettying up your Flex Applications.”
–Jeffry Houser, Producer of The Flex Show
“Creating Visual Experiences with Flex 3.0 takes a thorough look into the design side of Flex application development and is a must-have book for any Flex developer.”
–Sean Moore, Flex and AIR Developer, Kannopy, Inc.
“Creating Visual Experiences with Flex 3.0 is an outstanding book written by two of the most well-known industry experts. The book is highly accessible, concise, and understandable even for non-designer types such as myself. It is a much needed breath of fresh air in a market chock full of developer-centric Flex books. ”
–Jun Heider, Sr. Developer and Technical Trainer, RealEyes Media
“I first saw Juan and Andy give a visual effects presentation at 360/Flex Conference. It was clear they were experts on the subject, so I was excited when I heard they were writing a book. And they delivered; I wish I had this book in my hands a long time ago.”
–Leonard Souza, Interactive Creative Director
“The detailed explanations and relevant examples in Creating Visual Experiences with Flex 3.0 make it a perfect resource for developers at any level.”
–Garth D. Braithwaite, Designer/Developer
“Creating Visual Experiences with Flex 3.0 is organized and written in such a way that designers receive a gentle introduction to key RIA concepts and Adobe Flex terminology, then quickly build their knowledge and skills with each successive chapter. Creating Visual Experiences with Flex 3.0 speaks the language of a visual designer, a welcome change from most programmer-oriented Flex books.”
–Geof Harries, Subvert Marketing, Inc.
“With its fantastic visual examples and clear explanations of advanced interface design techniques in Flex, this book is a valuable addition to your RIA library. I recommend this to anyone looking to make fantastic-looking user interfaces with Adobe Flex.”
–Chad Udell
Don’t settle for Flex’s boring, standard user interface. Set your Flex applications apart with the breakthrough skinning and programming techniques found in Creating Visual Experiences with Flex 3.0. Leading Flex developers Juan Sanchez and Andy McIntosh show how to build stunning Flex and AIR applications. You’ll learn how to take a design and translate that design into Flex or AIR without sacrificing fidelity, and how to apply state-of-the-art branding that adds value to all your Flex applications, no matter what they do or who you’re building them for.
Sanchez and McIntosh illuminate every aspect of creating superior visual experiences with Flex 3.0 and AIR and discuss planning, design, architecture, and proven user-interface principles, with an emphasis on technical implementation. You’ll learn how to alter the standard Flex interface using all the tools available to you: skins, styling, transitions, effects, filters, graphics built with Adobe creative tools, CSS, and ActionScript 3.0 programming.
The authors reveal the trade-offs associated with each approach to Flex visual experience design and help you choose the right techniques for your applications. They explain each concept and technique in detail, using real-world examples and exercises that solve specific problems and provide samples throughout each chapter.
If you want your Flex and AIR applications to be a cut above the rest, this is the book that shows you how.
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