Eric Sink on the Business of Software

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Table of Contents

1. What Is a Small ISV?
2. Whining by a Barrel of Rocks
3. Starting Your Own Company
4. Finance for Geeks
5. Exploring Micro-ISVs
6. First Report from My Micro-ISV
7. Make More Mistakes
8. Small ISVs: You Need Developers, Not Programmers
9. Geeks Rule and MBAs Drool
10. Hazards of Hiring
11. Great Hacker != Great Hire
12. My Comments on “Hitting the High Notes”
13. Career Calculus
14. Finding a Product Idea for Your Micro-ISV
15. Marketing Is Not a Post-processing Step
16. Choose Your Competition
17. Act Your Age
18. Geek Gauntlets
19. Be Careful Where You Build
20. The Game Is Afoot
21. Going to a Trade Show
22. Magazine Advertising Guide for Small ISVs
23. Tenets of Transparency
24. Product Pricing Primer
25. Closing the Gap, Part 1
26. Closing the Gap, Part 2