Any organization looking to succeed in today's web economy needs to optimize its website for search engines. This book, written by four of the field's most noted experts on search engine optimization (SEO), provides guidelines for planning and executing a comprehensive search engine strategy.
The Art of SEO corrects much of the misinformation that currently exists on this complex subject by laying out the fundamentals in a clear, thoughtful manner. Novices get a complete and thorough SEO education, with the groundwork they need to get started. SEO professionals will find this book useful as a comprehensive reference for ongoing projects.
- Learn the underlying theory behind SEO, and what makes search engines work
- Become familiar with the steps you need to take to prepare for an SEO effort
- Understand how to put together the specific details for executing an SEO strategy
- Explore several value-added components to expand your SEO plan
- Learn what's necessary to build a competent SEO team, with defined roles
- Get the experts' view of the future of SEO
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