Case Studies: Performance for “mortal companies”
You’re probably familiar with the well-known performance success stories from companies like Amazon, Google, Microsoft and Shopzilla. But how relevant are these megasites to “mortal companies” that don’t make billions of dollars per year or have teams of in-house performance engineers to do their bidding?
Joshua will walk us through case studies of Strangeloop customers like Petco, Travelocity and O’Reilly Media to show how mortal companies have improved performance and achieved measurable success, including:
· Increased revenue by 13%
· Increased cart size by 6%
· Increased conversions by 9%
· Increased organic search traffic by 10%
Joshua will offer practical tips for successfully evangelizing performance within your organization. He’ll also give a snapshot of the current performance landscape in North America, as well as a sense of where the industry is headed.
About Joshua Bixby
As President of Strangeloop, Joshua defines the company’s strategic marketing and product direction. He also maintains the blog Web Performance Today, which explores issues surrounding web performance optimization. Prior to founding Strangeloop, Joshua co-founded and served as President and CEO of IronPoint Technology, helping lead the company to successful acquisition by The Active Network in 2006. He also served as Senior Vice President, Marketing and Product Development, at NTS Internet Solutions, after having held senior marketing and product roles at MNK and GRAPAD.
Comments