SDForum Software Architecture and Platform SIG Meetup in Silicon Valley

Software Architecture & Platform SIG - Silicon Valley
Thu, 24 Feb 2011, 02:30 - 04:30 (Add to calendar) GMT
(Exact location not available) , Mountain View, US
20.0 USD

Software Architecture and Platform SIG:

Title: Large-Scale Community Detection for Social Computing, with Implementation in Hadoop
Presenter: Lei Tang, Yahoo! Labs

The recent boom of social networking sites empowers people of different ages and backgrounds with new forms of collaboration, communication, and collective intelligence. Social media also provides an open platform such that like-minded people form virtual communities. Finding out these groups is one of the basic tasks in traditional social network analysis. Networks in social media are normally very large, posing many new computational challenges for social computing and business optimization. This talk will cover state-of-the-art techniques to community discovery in social media. In particular, we will discuss how we may implement some standard community detection methods in Hadoop for large- scale social network analysis. Its applications to unique social computing tasks related to communities will be discussed as well.

The outline of the talk is below:
1. Introduction to Social Media and Social Computing
2. Principles and Algorithms for Community Detection
3. Large-Scale Community Detection in Hadoop
4. Applications of Community Detection for Social Computing


Lei Tang is a scientist in advertising science at Yahoo! Labs. He is working on large-scale social and behavioral targeting. He received his PhD from Arizona State University in 2010, and BS from Fudan University, China. His research interests include computational advertising, social computing and data mining. He has published at prestigious conferences and journals related to data mining. His book on community detection and mining in social media is published by Morgan & Claypool in October 2010. He was awarded ASU GPSA Research Grant, SDM Doctoral Student Forum Fellowship and travel awards from various conferences. For more information, please visit his homepage:

2027 Stierlin Court
Mountain View, CA

6:30 - 7:00 p.m. Registration/Networking/Refreshments/Pizza
7:00 - 9:00 p.m. Presentations

$20 at the door for non-SDForum members
No charge for SDForum members
No registration required

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