Mark your calendars, Tuesday, September 13th, the Dallas Interactive Marketing & Internet SEO/SEM Meetup will be having their September meeting. Join us and our guest speaker Sean Jackson for an informative, high energy, action packed presentation on ROI entitled "There is No ROI in Marketing". Do not miss a chance to hear one of the nations' most sought after Search Engine Marketing Speakers.
In this presentation Sean will cover the following points.
Return on Investment, or ROI, has taken on mythical status within marketing - a benchmark used to compare every decision to some financial metric of return.
So prevalent is this term, organizations create entire process around the idea of measuring this performance index so that marketing professionals can “justify” their activity.
So important, that no one questions its validity.
But the truth is, marketing will never produce an ROI.
ROI is not what you think it is...and Sean will explain why during this Meetup.
Bio:
Sean Jackson is a partner in Copyblogger Media and the company CFO. A passionate speaker and industry leader, Sean is active in the online marketing community with specific expertise in search marketing. For more details, view his LinkedIn profile at http://www.linkedin.com/in/seanajackson
Agenda:
6:30 - 7:00 PM Networking Time
7:00 - 8:00 PM Presentation
8:00 - Networking Time
Some tips on parking for the event. Heading North on Central Express Way exit Caruth Haven and stay on the frontage road. Keep right onto Loop 12 East, immediately turn right,up into the elevated parking lot for Campbell Centre - Campbell Centre I (North) Pegasus Building. Do not continue down Loop 12 East or try and use the underground parking structure for the Campbell Centre.
Sponsored by
DFW Search Marketing Association
Are you interested in learning more about Search Marketing? Then join DFW SEM for our monthly search marketing meetings at
http://dfwsem.org DFWSEM is the oldest search marketing association in North America and is the premier search marketing organization for professional marketers. Ask for a FREE pass to our next meeting when you attend your next MeetUp.
Sponsored by iPresort
SEO, SEM, & Direct Mail, working together
Steve Kuntz - Co- Organizer
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