Not all marketing campaigns can be planned or expected. By sharing 5 specific days in HootSuite's recent history, Dave will provide tips to build brand under unique circumstances. Examples including revolutions, disasters, mis-Tweets and outages – all of which required rapid mitigation strategy to resolve conundrums in a positive manner.
In this presentation you will learn:
- The importance of planning
- Why planning is often useless
- Managing cultural expectations
- Power of listening before talking
- Turning dials while also being helpful
Dave Olson is VP of Community at HootSuite after 2 years aas the Marketing Director where he crafted programs and initiatives to spark HootSuite’s rapid international growth. Working with the Internet-centric companies since 1996, Dave’s experience includes community building around ISPs, open source web tools, movie promotion, and green business. He also organized an citizen reporting accreditation program during the Vancouver Olympics.
A graduate of Evergreen College in Inter-disciplinary Studies, Dave frequently shares his stories about technology, art, and culture at events including SXSW, TEDX, Pecha Kucha, Northern Voice, and industry events for financial services ombudsmen, government agencies, and alternative media. He often appears in TV, radio and documentary films and makes a lot of podcasts. After living and traveling to 25+ countriese, Dave now enjoys exploring his local North Vancouver mountains and forests. (Photo Credit: Kris Krug)
Twitter: @daveohoots
LinkedIn: Dave Olson
Internet Masterminds Group
Come to learn or come to educate, we meet every Monday night to discuss Internet marketing strategies.
- 1633 West 2nd, Vancouver, B.C.
- Alta Moda Hair (side entrance)
- Between Fir St & Pine St near Granville Island
- 7-9pm every Monday (except Holidays)
- Free parking at back
Meetups: $5
Donations are reinvested back to group.
IMG On LinkedIn
Join now: www.linkedin.com/groups?gid=3985061
IMG On Facebook
Join now: www.facebook.com/internetmasterminds
IMG On Twitter
Tweet about this meetup: http://clicktotweet.com/FfsfY
Comments