---Sink the Competition: How To Target Customers & Navigate Channels for Startup Product Success
Agenda:
6:30 - 7:00 Arrive, Sign in: Pizza & Beers
---------Use White Board to Post Topics, Questions, Jobs & Seekers
7:00 - 7:15 Welcome from Cindy & Nick
7:15 - 7:30 Un-conference format: vote on white board suggestions
7:30 - 8:30ish Bill Reed, Managing Director & Co-Founder, Aventi Group - tech and product marketing expert will discuss winning strategies and directives for startups to sink the competition
8:30 - 9:00 Open Discussion
9:00 - 9:15 1 minute pitches: positions available/who is seeking
---------Use form to share http://bit.ly/MBrLs4
9:15 - end Networking & collaborative clean up
William Craig Reed is a former submariner & U.S. Navy Diver, a New York Times bestselling author of five books (under W. Craig Reed), a dynamic presenter and the creator of VectorApp--a mobile & PC app that is revolutionizing demand generation for technology companies. Bill served as a submarine fire control "weapons" technician and photographer for special operations on nuclear fast-attack submarines. He earned commendations for completing secret missions during the Cold War, and is an alumnus or member of several military, veteran, and technology associations. He co-authored the book Tarzan, My Father with the late Johnny Weissmuller, Jr. and is the author of the thriller DNA, the non-fiction memoir Crazy Ivan: A True Story of Submarine Espionage, and the non-fiction thriller, RED NOVEMBER: Inside the U.S. - Soviet Submarine War.
When not writing, Bill is Managing Director & Co-Founder of Aventi Group, a technology marketing consulting firm (www.aventigroup.com). He was a former vice president and board director for the Silicon Valley American Marketing Association, served as VP Marketing & Sales for Acirro, a Global Distributed File System company acquired by Intel; as VP and co-founder of 2netFX, acquired by Helius Corporation; and as Channel Manager for Micropolis, then the 3rd largest storage company.
Thanks to our location & beer host
and our Pizza Sponsor
*What is Product Marketing?
According to Saeed Khan, OnProductManagement,
Product Marketing is a specialized area of Product Management that focuses on understanding the target markets and in particular buyer needs, and then working with Sales and Marketing to optimize lead generation, qualification and buying process.
Read Quote of Saeed Khan's answer to Is a product marketing manager the hybrid of a product manager and a VP/Director of marketing? on Quora
And, check out this article from CBSNews.com:
10 most valuable corporate jobs
Product Manager is number 4 out of the top 10 most valuable corporate jobs - ahead of Product Development!
4. Product manager. I know a lot of you think engineers are responsible for inventing great products that beat the competition. They're not. As venture capitalist and former Intel exec Bill Davidow wrote in his seminal book "Marketing High Technology,"
"Marketing must invent complete products and drive them to commanding positions in defensible market segments." Product marketers rarely get the credit they deserve.
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