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Chinwag Live: Music - who pays the piper?
As music streaming services take off, will marketers make the jump from radio and pay the bill? Or is it time we paid the piper?
Personal digital music consumption is changing, from a world where paid-for downloads are dwarfed by illegal file sharing. Meanwhile, new services like Spotify have taken consumers by storm adding 1m users in a matter of months with no US launch. Streaming music, with social discovery and sharing is now in vogue, but can it survive?
The folding of ad-funded music providers such as SpiralFrog and Ruckus, highlight the question of whether these business models are viable. The agency world meanwhile struggles to make the jump from old-school radio ads to the bells and whilstles offered by these streaming services. And what are the implications and opportunities for marketers?
With licensing fees that favour subscription (8% rev share or 40p per subscriber) over ad-funded models (10.5% rev share or 0.085 per play), is there any mileage in advertising anyway? If listeners have to dip into their pockets for streaming services, will the lure of illegal file sharing increase?
Join the discussion as we explore the future for streaming audio services.
PANEL: Dave Haynes - UK Manager, SoundCloud Dom Hodge - Associate Director, Frukt Music Helienne Lindvall - Journalist, The Guardian Jon Mitchell - Sales Director, Spotify Further panelists tbc.
CHAIR: Steve Bowbrick
(Complimentary drinks and snacks will be served)
TIMINGS: 6pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.30pm - drinks and networking continue until 11pm.
MORE DETAILS: http://chinwag.com/live/musicwhopays