Email Marketing Your Business Seminars – With Stu Carty

Hosted by Luis Rosa of Tech Experts, the we proudly offer two classes -- choose one or both:

10am - 12pm: Best Practices in Email Marketing for Entrepreneurs, Associations, Chambers, Non-Profits, and Small Business.

Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!

The workshop will help you to: •Reach more people with your message •Create email campaigns that get results •Get your emails opened and read •Write compelling subject lines and copy •Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc ...)

1pm - 3pm: Getting Started with Constant Contact This informative seminar is suitable for all experience levels but assumes that you have a general knowledge of Email Marketing concepts. This workshop will focus on “Getting Started” with Constant Contact’s do-it-yourself email communication service. This workshop provides specific (product) training. The workshop is designed to help you quickly and easily master the Constant Contact system. You'll learn how to set up account options, add signup boxes to your website and emails, load a list, build a campaign, brand your email to match websites and logos. You'll also learn how to develop content, get your email opened, and track results!

Stu Carty is a veteran sales and marketing specialist with 20+ years progressive experience in the enterprise software industry. Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs. Stu is currently a Regional Development Director at Constant Contact, where he delivered 90+ workshops to 2600+ attendees in the San Francisco bay area in 2007 (and will deliver 100+ workshops in 2009). Stu offers proven success in both B2B and B3C email marketing.

[b]Ticket ordering through paypal, and purchase of just morning or afternoon sessions available at our Eventbrite page./b]