Presentation Title: Search Engine Optimization for dynamic websites
Presentation Overview: Search Engine Optimization (SEO) can be described as a set of guidelines and best practices that will help make website content more discoverable and highly ranked in organic search. These tenets can be challenging when working with large, rich, dynamic, data driven websites.
This presentation will cover the fundamentals of SEO, design strategies to promote success and some basic tips and techniques that will have measurable results with regards to ranking high in search for terms that can be valuable for your business.
Speaker: Rusty Zarse
Bio: Rusty is a long time Microsoft Web Solutions architect specializing in consumer facing information platforms. Presently he is the VP of Technology for Ockham Research, a financial / stock news, research, ratings and information destination. He's previously lead development for PerfectWeddingGuide.com, Rentals.com and other Primedia websites.
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