Out with the Old, In with the New: Operational Shifts from Social Media

Social media has moved beyond a discussion to practical application. As a result of implementation, companies are starting to experience a shift in how they operate their businesses. You have a great opportunity to learn from these real-life “shifts” in traditional methods by engaging with our panel of social media practitioners.

Perhaps you’ve wondered about some of the metamorphoses companies are experiencing in their customer service, internal communications, recruiting, sales, marketing and fund-raising functions. This is your opportunity to find out first-hand the social communication plans, methods of engagement, lessons learned and the impact on a company’s operations.

Plan to join us for the first Social Media SIG on September 2 to discuss and get answers to these questions and more. Our presenters represent diversity in the consumer sectors served and their use of social media. Ed Billmaier, Sr. Director of Relationship and Interactive Marketing for the Scotts Miracle Gro Company will share the company’s journey to incorporate social media as a tool for PR, branding and marketing, brand and customer monitoring, as well as internal communications. Julie Spicer, Relationship Manager at Quick Solutions will focus on changes to the recruiting and sales processes. To bring the non-profit perspective, Christina Christian, Digital Marketing Manager at Mid Ohio Foodbank, will share their exploration in using social media to fund-raise and engage volunteers. After a brief presentation by each practitioner, you will have opportunities to ask about your own burning questions.

Date: Wednesday, September 2, 2009 Time: 7:30am to 9:00am Location: The DEC (Dublin Entrepreneurial Center) 7003 Post Road, 4th floor, Dublin, OH 43016 Cost: $5 for AMA members; $15 for non-members

Please use these directions as some mapping and gps systems are incorrect. From I-270, Rt 33/161 Westbound from Dublin towards Marysville, Exit at Post Rd, Left on Post, Left on Eiterman, Right into 7003 Post Rd. (Entrance is off Eiterman)

Attendance is limited to the first 70 registrants. If the event is sold out, you may still register to be placed on a wait list. In the event that an opening becomes available, you will be contacted via email. Exact cash or check accepted at the door. Register today!

Click here to register: http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=d6fd78e7-8f16-4251-a2d4-cfb78b029624