NW Buss. Breakfast: Enhancing the Consumer Experience Through Technology &Design

Organiser
TechLife Columbus
Date
Thu, 17 Sep 2009, 11:30 - 13:30 (Add to calendar) GMT
Venue
(Exact location not available) , Columbus, US
Cost
Free

[color=darkred][b]Please note - you must complete the official registration[/color]. PLEASE CLICK HERE TO REGISTER[/b]

Today, led by the Internet, new technologies continue to change how consumers engage with brands. Limitless online resources empower consumers to personalize shopping, seeking information whenever and however they like. Consumers choose not only products, but also how they shop and seek information. Shopping has become a lifestyle experience. Today’s businesses face the Experience Economy—a playing field leveled by technology and filled with consumers who are eager to be engaged, but on their own terms.

The Web has traditionally been an environment that serves many. Combining the emotional power of design and the tools available through technology, it can be remodeled into an environment that serves one. Companies can not only broadcast brand messages and provide fast service, but inspire in-store interaction—dynamic give-and-take that compels a brand and an individual to have “good chemistry.”

Consumer expectations have never been higher. New technologies and customers’growing design acumen have transformed expectations for the online experience.Tomorrow’s business leaders will find their point of differentiation in a new and bold fusion of design and technology, delivering the customer experience that today’s online users deserve and expect. In tomorrow’s retail experience, the customer is not a faceless member of the buying public, but a valued member of a brand family. Desires and buying preferences are known and instantly accommodated. The store delivers a brand experience specific to each consumer.

Cost:

TechColumbus Members - $0 Non-member - $10

[color=darkred][b]Please note - you must complete the official registration[/color]. PLEASE CLICK HERE TO REGISTER[/b]

Learn cutting-edge ways businesses and retailers are are enhancing the consumer experience through technology and design with our outstanding guest panel::

Joshua David McClurg-Genevese – Manager, Design Strategy - AEP Corporate Communications Interactive Media

Richard Ruggerio Associate Creative Director - Resource Interactive

Dan Coe Creative Director - Coexist

Other panelist (TBD)

Note: SR 315 Construction

Three miles of 315 will be under construction beginning June 15 from I-670 to North Broadway. Traveling north on 315, the Medical Center/King Ave exit will be closed. You may reach TechColumbus by taking the Lane Ave exit or the Goodale exit. For further details, click here to visit the ODOT website.

[color=darkred][b]Please note - you must complete the official registration[/color]. PLEASE CLICK HERE TO REGISTER[/b]

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