Scott will demonstrate how the Pods plugin makes it easy to develop new datatypes for WordPress. from the Pods web site:
"Pods is a CMS framework for WordPress. It's a plugin that sits on top of WordPress, allowing you to add and display your own content types. These content types, or "pods", are totally separate from Posts, Pages, or Custom Fields. The Pods plugin uses its own database structure for maximum efficiency, and for relationships among items."
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