Selling to Over 3 Billion Customers: Marketing to China and Asia

Asia in general, and China in particular are the world's hottest markets in this era of globalization.

How does a Silicon Valley entrepeneur enter and gain traction in this market of potentially over 3 billion people embracing mass consumerism? How does a savvy Internet marketer leverage the web to generate sales, revenue, and gain marketshare in the world's most populous region?

What are the strategic approaches to become a player in China and Asia? And what are the pitfalls to avoid?

Don't miss this illuminating presentation on how to effectively market to the fastest growing economies in the world!




Our speaker will address the following issues as they relate to doing business in China and Asia:


1) culturally specific sales and marketing approaches

2) successful strategy and tactics in negotiation

2) team building

4) intellectual property protection

5) risk management

6) security issues

7) human relations and diplomacy

8) cultural issues and protocol

9) avoidance of common blunders and mismanagement

and more!




About our speaker:

Vincent Yip, PhD MBA, has served as a consultant to the World Bank, the United Nations, and some of the top high tech firms in Silicon Valley. He is a recognized expert on China and Asia, and has written many books on doing business in China and Asia.

Dr. Yip teaches courses on doing business in China and Asia through Stanford Continuing Studies.


Dr. Yip has also taught at top business schools in the U.S. (including the Kellogg Graduate School of Business - Northwestern University, and the McClaren School of Business - University of San Francisco) and China (Graduate School of Business,Tsinghua University).


Dr. Yip was born and raised in Singapore, and has lived in and worked professionally in China, Europe, and the United States. He is fluent in seven languages and dialects.


Here are the meetup details:

DATE: Monday, March 15th

TIME: 6:45 PM


AGENDA:

6:45 - 7:15 Networking
7:15 - 7:30 Announcements, Introductions
7:30 - 8:30 Presentation and Q & A
8:30 - 9:00 Networking


PLACE:

Silicon Valley Pad
1370 Willow Road
Menlo Park, CA 94025

http://www.google.com...

Park in front of the building. Go up the stairs to the second floor. Take a right and go down the hall. The event is in the large conference room.

If you get lost, you may call me at 510-253-7571.


REFRESHMENTS: Complimentary light refreshments will be served.



COST: FREE



Members of our meetup are eligible for a complimentary consultation from Dr. Yip. If you would like to arrange for a consultation, please send an email to:

[email protected]



See you at the meetup!


-Rob