Using Social Media to Make Your Small Business look like a Big Businsess

Speaker = Michael Kayhan

Have you ever wondered how you can use social media to determine exactly the products or services the people in your target market want?

Michael Kayhan is a world renown expert in the area of using customer and prospect surveys as a powerful marketing tool to expand any size business. Michael will be discussing:

- How to promote your business in social media, using results from your customer feedback surveys;
- How to survey your social media audience; its benefits;
- How to find Keywords to attract curiosity (from people not just Google)
- How to use surveys in tandem with Social media turn prospects into clients
- Using Social Media to increase your client retention
- What not to do when you survey on social media


Event Time: 7:00 - 9:00



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Michael is an architect of customer feedback processes, a graduate of Stanford University and a faculty member at a local university in California. He has done major consulting work in the area of customer survey and analysis for Intel, the Telephone Company, Santa Clara Transportation Agency, AXT Inc, SteelEye and many other smaller firms in the US.

In addition, Michael has supervised his MBA students to bring and carry out actual work related projects as part of their MBA program. Studies included customer survey projects for Cisco, HP, Juniper Networks, Washington Mutual, Boston Scientific, and Kaiser Permanente. Tasks included working with marketing, sales, product management, public relation, and IT groups to identify/confirm target audience, review and collect data from in-house as well as outside sources, run focus groups and design questionnaires, cleaning, organizing and setting up large databases, analyzing (using Excel, SAS, or web tracking software) and interpreting the data, quantitative and qualitative evaluation of the recommendations before full implementation, and comprehensive reporting to managers as well as executives. In addition, he has reviewed analysts' reports and communicated with them for financial research studies.


This event is co-produced by the Northern California Social Media Visionaries.

http://www.meetup.com...