ULS Boston Forum on Viral Marketing at WorkBar Boston
Full details and registration are here (http://ultralightstartups.com/boston/viral-marketing.htm).
[b] October 2009 Entrepreneurs Forum:[/b] Viral Marketing Target audience:
* Startups seeking to understand viral marketing and how to use it to put your startup on a viral growth trajectory.
Topics:
* Examples of planned viral marketing campaigns.
* How to identify and prepare for viral marketing opportunities.
* Examples of unplanned viral marketing campaigns.
* How much control do you really have once a viral campaign has been launched?
* Viral gone bad: What are the important steps to contain a negative viral conversation?
* What are the key organizational structures needed to support viral marketing?
Moderator:
* Robert Buderi, Founder, CEO, and editor in chief of Xconomy
Panelists (alphabetic order):
* Alexander Debelov, Co-Founder and CEO at Crelligence Media Viralskool
* Justin Levy, General Manager New Marketing Labs
* David Meerman Scott, Marketing strategist and author David Meerman Scott
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