I am pleased to announce that two of our members: 1) Chris Schroeder and 2) Tyson Braun will be leading an interactive discussion on 6 hot, free SEO tools for 2011. This talk will be part of a new, member interactive series I am launching for our group. It will provide members a chance to lead discussions targeting hot, SEO topics. It will also be less formal, more frequent and more like a fellowship interaction with your other members. I hope you all can join Tyson and Chris who will be organizing and leading this event, which will be held on the 3rd floor (where authors do book signings) of the Borders at 150 N. State on Saturday, April 23rd from 10 to 11:30 a.m.
These 6 are broken down into three categories: a) site-wide tools b) on-page tools and c) off-page tools:
A. Site-Wide Tools:
1. Screaming Frog SEO Crawler - http://www.screamingfrog.co.uk/
• Crawls website pages
• Presents Status Codes, Meta Tags, H Tags, External Links
• Important to check overall On-Page factors
2. SEO Browser - http://www.seo-browser.com
• See what Bots see
• Look for content opportunities
• Eliminate unnecessary code for Google speed and focus
B. On-Page Tools:
1. Top Pages - http://www.opensiteexplorer.org/legacy/topp...
• Shows which pages have most external links
• Get value from a Link partner
• Understand successful content
• Follow Conversion Funnel
2. Content Optimizer - http://www.virante.com/seo-tools/lda-conten...
• Scans competing pages from keywords
• Gives list of words to ‘sprinkle in’
C. Off-Page Tools:
1. Google Wonder Wheel –http://www.google.com (left rail on SERP)
• Find semantically relevant terms
• Organize Link Building efforts
• New Content ideas
• Site layout
2. PageRank Recovery Tool - http://www.virante.com/seo-tools/pagerank-r...
• Finds 404 Pages and suggests re-direct page
• Auto generates .htaccess file code
The Outline of the discussion will be as follows:
I. Introduction
a. Tyson & Chris
b. SEO Association Goal: Help improve your SEO Work
II. Basic SEO Work
a. Improving Rankings through optimization
b. 3 Main algorithm components: Site-Wide, On-Page, and Off-Page factors
c. Many tools can help SEOs improve these factors
III. Site-Wide Tools
a. Need to monitor website’s crawl, status code, and Meta tags
b. Tool 1: Screaming Frog – About & How to use
c. Tool 2: SEO-Browser – About & How to use
III. On-Page Tools
a. Increases relevancy of your website
b. Tool 3: Top Pages - About & How to use
c. Tool 4: Content Optimizer - About & How to use
IV. Off-Page Tools
a. Link Building Strategy – build great links to help rankings
b. Google Wonder Wheel –About & How to use
c. PageRank Recovery Tool – About & How to use
V. Conclusion
a. Find more free tools – SEOMoz article, SEO Book
b. Tools are great, and there’s always more coming, use them!
c. Questions?
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