How do you make sure your website is optimized for the keywords your customers are typing into Google? It starts by making sure you are selecting the right keywords. Learn some simple and invaluable SEO tips as Alyssa guides you through using the Google Keyword Tool, with insight into how Google search engine actually works and the psychology behind different words your customers type in.
Through this informative and practical presentation, you will be empowered to find the right keywords to attract highly qualified traffic to your website.
In this presentation you will learn:
- How to find exactly which keywords your potential customers are typing into Google to find businesses like yours.
- How to select the best keywords based on the 3 most important factors: keyword competition, search volume and relevance.
- Local vs. Global, Generic vs. Specific, the pros and cons & psychology behind keyword selection.
- The top 2 SEO strategies & how to tailor your keyword selection for each one.
- Case Studies
Alyssa Burtt is Creative Director and Co-Founder of ZenHouse Media, a web design and inbound marketing agency servicing the small business and Non-Profit sectors in Metro Vancouver, BC. Her expertise in creative design and usability, Search Engine Optimization and lead conversion makes for a stellar combination of a left and right-brain approach to web development.
Website: www.zenhousemedia.com
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Internet Masterminds Group
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