NETworks Marketing Group helps with Information Architecture consulting, Expert Reviews, creating web Standards and Functional Specifications. Our Evaluation and recommendations based on deviations from best practices and expected conventions with respect to usability, online marketing to consumers, accessibility, sales facilitating, conversions, eCommerce and more.
NETworks Marketing Group can take your website and web marketing initiatives to the next level. Offering industry leading Web Analytics we can improve and maximize the value of your Web investment. We offer Web Strategy consulting, site evaluations, and customer experience management.
Standards and Functional Specifications, Create Standards and Functional Specifications pertaining to content, delivery, functionality, navigation/structure/flow:
Templates and guidelines based on industry best practices (secondary research findings), and internal primary research findings. Create standards that break the whole of your Web site into palatable parts pertinent to specific roles (Information Architecture, Design, Development, Business team). Define guidelines that help project teams make fewer basic design errors- freeing them to tackle the more complex interface challenges. Create standards that identify opportunity to further support corporate and product brand awareness. Objective third-party validation, direction and recommendations Recognize operational efficiencies and cost basics Set metrics- utilizing Web site management tool
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