Denver SEMPO October Meetup

Organiser
Denver SEMPO Meetup Group
Date
Thu, 15 Oct 2009, 21:00 - 23:00 (Add to calendar) GMT
Venue
Hyatt Regency Denver At Colorado Convention Center , Denver, US
Cost
Free

Maximize Your Online Lead Generation Campaigns Now!

Now more than ever, marketers are hyper-focused on getting the most out of their online lead generation investment. With marketing budgets tightening and purchasing decisions taking longer, consider approaching your lead generation programs with recession-proofing tactics.

Give your current online campaigns a boost and get the highest quality leads coming to your website. Transform prospects into customers and leads into revenue by implementing fairly simple and extremely effective tips.

Apogee Search CEO Bill Leake will discuss nine essential techniques that will improve your online lead generation campaign’s effectiveness, ultimately maximizing your conversion rate and revenue.

YOU WILL LEARN:

[list]

  • How to retool your paid search campaigns to increase your click-through rate and quality score
  • How to increase conversions with better offerings and appealing lead bait
  • How to test and refine your copy and use the data to figure out what works
  • How to conduct multivariate and A/B testing on landing pages and your website
  • [/list]

    About the Speaker

    Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list.

    Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO (Search Engine Marketing Professionals Organization) committee. Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.

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