SEO for New Websites

Please join us for the March 4 Ultra Light Startups event on SEO for New Websites.

Please note that we do charge admission for Ultra Light Startups events - but for various reasons we do not use the Meetup.com payment system. The price is $20 (if you pay online), or $30 (if you pay at the door - cash only). Online registration closes at noon the day of the event. To secure the lowest price for admission you must register online. We hope to see you there!

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SEO Basics

• Terms: SEO/SEM/PPC; keywords, pagerank; on-page vs. off-page; black hat vs. white hat; crawling, indexing & ranking
  
• Strategy: Defining objectives, ROI tracking/analytics, keyword and competitive research, research tools
  
• On-Site Tactics: Sitemaps, robots.txt files, page title/H1/H2/meta/URL, image alt tags, manual submission to search engines, internal linking
  
• Off-Site Tactics: Link building, social media, PR, backlinks via badges, widgets (html, iframes, javascript)
  
• Myths and Facts: Duplicate content, link sharing networks, indexing Javascript, AJAX and interactive content, speed as a ranking factor, keyword meta tags, the "Google sandbox"
  

SEO for New Websites

• Why is SEO for new websites different than for established websites?
  
• Thinking more like a consumer, and less like a marketer
  
• Strategies when using off-the-shelf platforms (e.g. Wordpress, Drupal, etc)
  
• Strategies when building a site from scratch (e.g. php, Rails, .NET, etc)
  
• Top SEO must-do tips for new sites (see here, here, here, and here)
  
• Site launch - press releases, blog backlinks, social bookmarking
  

Advanced Topics in SEO

• Social Media and Real-time Search: How do social media and real-time content play into your SEO strategy?
  
• Content Types: Video, audio, images, products, locations, etc
  
• Innovations in Search Engines: Real-time/Twitter search, Bing, Google squared, Google social search, semantic search, mobile search, voice search
  

Moderator:

• Graham Lawlor, Founder of Ultra Light Startups and CEO of BrightMap
  

Panelists (alphabetic order):

• Seth Dotterer, Senior Director, Marketing at Conductor, Inc
  
• Christopher Hart, Director, Eastern Region Operations Bruce Clay Inc.
  
• Dennis Yu, Founder and CEO of BlitzLocal
  
• TBC