The Official Charlotte SEO & Search Engine Marketing April Meetup

Topic:

We're lucky to have Scott Hepburn present to the group his experience, strategies, and insight into how content has evolved over the years and its role in SEO.
Topics we will explore as part of that conversation include:

* What is good content?
* Are good writing and keyword-rich content mutually exclusive?
* What is "benefits-oriented copywriting," and why do SEOs need to care?
* How does quality content increase conversions, reduce bounce rate, increase return visits, and build brand loyalty?
* Is content the bridge between social and search?
* How does content + social = better SEO

Bio:
Scott Hepburn, principal of Media Emerging LLC, is a nationally-recognized public relations blogger and speaker. He specializes in content marketing -- teaching businesses how to build trust with their audiences by providing valuable, relevant content. Scott co-organized the Social Media Works event in 2009, presented at the Observer's "Elevate Your Social Media IQ" workshop, and is diehard Syracuse basketball fan.


Admission:
SEMCLT.com Members: Free
Non SEMCLT.com Members: $30.00 - Please reserve your spot by using the Paypal link below.
https://www.paypal.co...