Database-driven websites and content management systems such as DNN are traditionally labeled as "hard to optimize" or "outright bad" for search engines by many “SEO experts.” Don’t believe the hype! Explore how the basics of on-page search engine optimization (SEO) apply to DotNetNuke. No previous online marketing and SEO experience required. Revisit your HTML meta tags and learn about the importance of quality copy and standard-compliant skins. Minimize duplicate content and discover XML sitemaps, robots.txt as well as modules, tools, and techniques used to impress Google, Yahoo! and Microsoft Live Search. Don’t cripple your DotNetNuke investment by ignoring SEO. If managing and maintaining a public-facing DNN-based website is part of your job description, then attend this session and follow along as we strive to not only help your website rank with Google and company, but more importantly, help it rank better!
Tom Kraak founded Seablick Consulting LLC in 2005, but has been developing websites since the release of the IBuySpy portal framework in 2001. He quickly moved on to IBuySpy Workshop and ultimately DotNetNuke as it’s known today. Since then he has been growing Seablick Consulting into a “one stop shop” for DotNetNuke based web development including DNN support, training, consulting, and hosting. More recently, Tom has moved into the search marketing arena with a focus on DNN search engine optimization, which he blogs about on http://seablick.com and talks about at DotNetNuke events nationwide. He lives in Branford, CT with his wife and 4 year old son.
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