PM Meeting - Using SEO to Drive Business to Your Website

Note 1: Once again there will be two back-to-back meetings : (1) Intro To Social Media For Small Businesses, and (2) Using SEO to Drive Business to Your Website

Note 2: Intro class 10 AM-noon; networking 12-1 PM; SEO workshop 1-3 PM; Networking 3-3:30 PM; Dinner in Fullerton 3:30----

Note 3: Due to numerous requests, we're holding this meeting on a Sunday

Note 4: Bring snacks and drinks, as usual, to share with the group. We'll can all go out for a bite to eat afterwards, since the meeting will be held in downtown Fullerton

Note 5: At the end of this meeting, we'll pick someone who's struggling with on-line marketing, and collectively help them resolve their problem.

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~~~~~~~~~~~ ABOUT THIS MEETUP~~~~~~~~~~~~~~~~

The morning Introduction to Social Media For Small Businesses class will go over why you need a blog or a website for your small business, and how to set it up. But it's useless if nobody knows how to find your business website, or if you have no visitors to it, right?

Our host, and a guest speaker (and a group member :-), Marieke Hensel, will hold a workshop at her place of business called "Using SEO to Drive Business to Your Website".

TOPIC:

This valuable course removes the mystery behind SEO (Search Engine Optimization). You'll learn what SEO is and how it impacts the numbers and types of visitors coming to your website.

Topics covered include:

* The differences between a search engine friendly website and an search engine optimized website
* How to position your website for SEO
* The necessary steps to optimize your website for search engines
* Tips and techniques for increasing traffic
* Glossary of search engine marketing terms
* What elements your site needs to convert traffic into sales

Discover how to create an SEO friendly website, how to use keywords, tags, & metatags, how to use links, and the top mistakes to avoid. This course will leave you better prepared to maximize the sales potential of your website.

TANGIBLE TAKEAWAY:

A step-by-step one-page guide on how to maximize SEO for your business.

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About Marieke Hensel



Pronounced as in eureka, ma-ree-ka



Marieke is an online brand strategist since 2002 and is the owner of Branding Personality: the online marketing agency for consumer brands. Marieke started doing Search Engine Optimization in 1998, started Pay Per Click Campaigns in 2005 and social networking since 2004. She lived and worked in Brazil, Romania and the US and is originally from The Netherlands and moved here in 2007 with her husband and 3 children.

Marieke is an internationally published co-author of BusinessWise, a collaborative book for small companies with large ambitions. BusinessWise was the #2 bestselling business book on Amazon.co.uk in May 2007. Her latest book is - Next Up: Essential Social Media Strategies for Auto Dealerships. She is listed in the VIVA400 for 2009 & 2010 in the Netherlands, a ranking, like the Forbes500 that lists the 400 most successful women in the Netherlands, compiled by Viva magazine.

Her company, Branding Personality now has 6 employees who help businesses attract sales through Online advertizing, Search engine optimization and Social Media. Branding Personality generates results for local businesses and national brands such as Fairmont Private Schools, Milestones in Leadership Summit, Hyundai and Chevrolet Auto Dealers and Microsoft Xbox.