This April, SofTech is offering a special workshop for our monthly meeting
In this 2 hour seminar, Cascade Insights, a competitive intelligence and qualitative market research firm focused on the technology sector, will help you understand how to mine open source intelligence assets (OSINT) such as social media, free web tools, and other targeted search engines and portals to get a crisp view of your competitor’s positioning and their current activity in your market. We’ll also cover how to get a view of competitor culture, strategies, signals from leadership, a deep understanding of their offerings, and how they stack up against a given company’s offering.
In addition we’ll be looking at ways you can complement OSINT research with human intelligence efforts. Through the discussion of a variety of interviewee identification and recruitment techniques we’ll show you how to more easily reach candidates for in-depth interviews who have an understanding of the strengths and weaknesses of your competitor. We’ll also discuss how to conduct the entire process, from identification, recruitment, the interviews themselves, and the resulting analysis in a way that meets legal and ethical standards established by the Strategic and Competitive Intelligence Professionals (SCIP) association.
Speaker
Sean Campbell
Cascade Insights
Sean Campbell and Scott Swigart are the co-owners of Cascade Insights. Cascade Insights, founded in 2006, focuses on providing competitive intelligence, qualitative market research and strategic marketing services to clients in the hardware and software industries so that they can more effectively assess, compete with and beat the competition.
Sean and Scott also regularly write articles and deliver presentations on qualitative research and competitive intelligence topics. Recent presentations and articles have been delivered through and published by organizations such as SoftwareCEO, the Association of International Product Marketing and Management, MarketingProfs, Willamette University’s Graduate School of Business, RainToday.com and the Marketing Research Association.
Sean was also past chairman of the Oregon chapter of SCIP, the Sales and Marketing SIG of the Software Association of Oregon and he was recently awarded a national Catalyst Award for his work with SCIP. Sean also has a Bachelor’s degree from Loyola University and a Master’s degree from Purdue University.
Agenda: Note Earlier Start Time for This meeting !
6:00 p.m.-6:30 p.m. Registration and Networking
6:30 p.m - 8:15 p.m Seminar
8:15 p.m -8:45 p.m Audience Q&A
Food and beverages will be served.
Registration
Cost: $20 or free if you are a member of SofTECH
(cost is $25 at the door for non-members who did not register in advance)
Includes the book: Going Beyond Google, Gathering Internet Intelligence
RSVP here at Meetup.com or register and pay at the SofTECH website
Sign up for a Trial or Full Membership to SofTECH at: our Join Page
About the Organization 
SofTECH is a non-profit trade organization committed to fostering communication and cooperation for business and technology professionals in Northern California's Marin and Sonoma counties. Its goal is to identify and showcase technology leaders and support the technology user community.
Comments