About the Presentation:
It’s easy to believe that formal conversion testing is the only way to improve your website with so many headlines saying things like “Testing Produces 300% Conversion Lift” or “You’re Not Testing? Are You Crazy?”. But the truth is that most websites are not ready for conversion testing, and there are many non-testing related options that will improve conversion rates. This presentation will provide simple and highly-effective ways to improve your website, while at the same time, preparing it for conversion testing.
You will learn:
- The 5 critical areas of any website that must be fixed before embarking on conversion testing.
- How to establish a practical & trustworthy baseline on your website in order to truly understand where and what to test on your website.
- Why you shouldn’t always rely on your existing analytics data, and how to fix it with basic optimization & web usablity.
- How to test with low traffic volume (Yes, you can actually test).
- The biggest myth in conversion testing: The need for statistical level of confidence.
As always, VisitorCentric meetups are completely free to attendees and promise to deliver actionable information that you can take away to begin improving conversion rates on your website or clients' websites!
Special Thanks to Our Sponsors
We'd like to thank for sponsoring the event to keep it free for attendees.
- IntelligentDemand
- Online Marketing Institute - Members get 10% off Boot Camp, Mar 27th!
- Clixo Conversion
- ConversionIQ
- SimplyConversion
Member Benefits & More Conversion Optimization Resources
10% Off Registration at the OMI Denver Digital Marketing Boot Camp!
VisitorCentric is also a proud partner with Online Marketing Institute, which is hosting a Digital Marketing Boot Camp in Denver on March 27th! All VisitorCentric members get 10% off the event. Get the special code and Register for the event!
Plus, don't forget that VisitorCentric is the largest conversion optimization resources community in the world. We encourage you to leverage our 280+ conversion optimization tools directory, conversion optimization library with over 3,500 articles, and forums with tons of white papers, case studies and free optimization templates.
About the Speaker: Todd Barrs
Todd draws from a diverse set of engineering and marketing knowledge to help improve website conversion rates & usability. His website usability experience stems from various engineering and technical manager positions where he successfully co-developed and marketed a web-based asset management tool now used by numerous Federal Government agencies.
Todd is a frequent speaker on the topics of conversion optimization & website usability, and has worked with a wide variety of clients throughout his career including National Geographic, HD Radio, Key Equipment Finance, the U.S. Postal Service, U.S. Navy, U.S. Customs and Border Patrol and members of the U.S. Intelligence Community.
He is a founding partner of VisitorCentric and Clixo Conversion (formerly SimplyConversion), a website conversion optimization & usability agency. Todd holds an MBA from George Washington University and a B.S. in Mechanical Engineering from Colorado State University.
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