Denver/Boulder Conversion Optimization Meetup Group

The topics of conversion optimization and website usability are quickly gaining more popularity in the “online world” as website owners continue to look for competitive advantages. Conversion optimization and website usability span a range of topics including web design, graphic design, statistics, human psychology, persuasive copyrighting, as well as a variety of marketing subjects.

Our group was founded for the purpose of educating marketers and executives in the fast growing industry of website conversion optimization and usability. The goal of the group is to educate by offering monthly presentations that provide value to members' businesses and clients. Additionally, we are rapidly establishing partnerships and sponsorships with companies that provide our members with free or discounted usability tools.

Our group is geared for web developers, graphic designers, SEO & search marketing professionals, business owners and anyone looking to gain a competitive edge for their website. The objective of our meetings is to delve further into a variety of conversion-related topics, and to encourage individuals and businesses to share their successes and failures with conversion optimization strategies.

Join us to learn more about the exciting and rapidly growing area of conversion optimization and website usability!

Below are just a few of the upcoming topics we will explore:

  • Understanding human conditioning and how it affects visitor behavior.

  • Getting the data you need from website analytics to develop conversion optimization strategies.

  • Using Google Website Optimizer (GWO) to begin conversion testing.

  • Understanding and aligning your website with its visitors’ buying process.

  • Mastering the art of creating persuasive web pages.

  • Web development and graphic design best practices to maximize conversion rates.

  • Developing effective website information architecture and conversion funnels.

Events coming up

We don't have any upcoming events for this user group. Do you know this group? If so, why not submit a future event? We also support iCal, EventBrite and Meetup feeds.

Past events

  • Boulder: Website Conversion - How to Convert Clicks into Customers

    28-29 Mar 2012 in Denver, United States

    About the Presentation:Driving traffic to a website is only half the battle. Converting visitors into a lead or a direct sale requires a website that is both user-friendly and persuasive. This presentation offers a non-technical look into the emerging field of website conversion optimization with specific examples and tips audience members can implement immediately. *Website conversion 101 *The secret to high converting websites *The five elements of website conversion

  • Denver: The Simple Truth About Conversion Optimization & Testing

    21-22 Mar 2012 in Denver, United States

    About the Presentation:It’s easy to believe that formal conversion testing is the only way to improve your website with so many headlines saying things like “Testing Produces 300% Conversion Lift” or “You’re Not Testing? Are You Crazy?”. But the truth is that most websites are not ready for conversion testing, and there are many non-testing related options that will improve conversion rates.

  • Winning Trust & Reducing Anxiety to Improve Conversion Rates

    Thu, 23 Feb 2012, 00:30 - 02:30 in Denver, United States

    About the PresentationIf you cannot gain buy-in and overcome your visitors' internal and external objections, you have no chance of improving conversion rates. This presentation will provide a case study and antidotes illustrating the techniques used to overcome both internal and external objections typically exhibited by website visitors. Eric Brandt from Internet Marketing, Inc. will show how he was able to overcome objections while increasing conversion rates, transactions and revenue.

  • Unlocking the Value Vault: Using Unique Value to Increase Conversion Rates

    Thu, 26 Jan 2012, 00:30 - 02:30 in Denver, United States

    According to surveys, 92% of New Year's resolutions are not kept. So instead of making a resolution, VisitorCentric and it's partners challenge you to Make the Conversion Commitment in 2012! And to help you with this commitment, we are reigniting the monthly VisitorCentric Conversion Optimization meetups. That's right, Conversion Class is back in session!

  • Visitor Centric April Event - Suggest a Topic

    7-8 Apr 2011 in Denver, United States

    We have the date and time, but we are still working on the event topic. Have an idea or a specific topic you'd like to cover? Let us know and suggest a topic.

  • Live Website Reviews & VC Grand Opening - March 2011 Event

    Fri, 11 Mar 2011, 00:30 - 02:30 in Denver, United States

    Visitor Centric (formerly DBCO -- Denver/Boulder Conversion Optimization) is proud to announce the official grand opening of the world's first conversion optimization community on March 10th in Denver. Matt Dombrow, Keith Hagen and Todd Barrs, three of Denver's top conversion optimization experts, will be optimizing audience members’ websites and landing pages live! See details below on how to submit your website for review.

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