The topics of conversion optimization and website usability are quickly gaining more popularity in the online world as website owners continue to look for competitive advantages. Conversion optimization and website usability span a range of topics including web design, graphic design, statistics, human psychology, persuasive copyrighting, as well as a variety of marketing subjects.
Our group was founded for the purpose of educating marketers and executives in the fast growing industry of website conversion optimization and usability. The goal of the group is to educate by offering monthly presentations that provide value to members' businesses and clients. Additionally, we are rapidly establishing partnerships and sponsorships with companies that provide our members with free or discounted usability tools.
Our group is geared for web developers, graphic designers, SEO & search marketing professionals, business owners and anyone looking to gain a competitive edge for their website. The objective of our meetings is to delve further into a variety of conversion-related topics, and to encourage individuals and businesses to share their successes and failures with conversion optimization strategies.
Join us to learn more about the exciting and rapidly growing area of conversion optimization and website usability!
Below are just a few of the upcoming topics we will explore:
Understanding human conditioning and how it affects visitor behavior.
Getting the data you need from website analytics to develop conversion optimization strategies.
Using Google Website Optimizer (GWO) to begin conversion testing.
Understanding and aligning your website with its visitors buying process.
Mastering the art of creating persuasive web pages.
Web development and graphic design best practices to maximize conversion rates.
Developing effective website information architecture and conversion funnels.
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