Internet Marketing and Search Engine Optimization: Keywords and Content

Organiser
Internet Marketing for the Rest of Us
Date
29-30 Sep 2009 (Add to calendar) GMT
Venue
Sandbox Gahanna , Gahanna, US
Cost
Free

[center]Internet Marketing for the Rest of Us dives a little deeper with an excellent, not to be missed strategy session on Keywords and Content.[/center]

Search Engine Optimization includes many strategies but few are more important than the specific words and phrases you use on your website. In addition, being able to properly convey to your programmer what words to use in your Meta data.

The Learning:

[list]

  • The Psychology of Search (How people search, what are they Googling?)
  • Basic Keyword Research
  • Choosing the Right Keywords for your Website
  • How to Select the Most Profitable Keywords and Work them into the Content on your site
  • Keyword Research Tools, Free and Paid
  • The Difference between Broad based keywords and Long Tailed Keywords (very important for conversion!)
  • Best Practices to earn the search engines trust and not get penalized by Google, Yahoo and Bing
  • Of course... lots more!
  • [/list]

    And the kicker? I'll share some very unique and effective strategies for massively improving the conversion rates on your website and gaining increased traffic. You will definitely walk away with some cool ideas that you didn't know about before. We'll have some fun with this topic I think.

    The Agenda

    6:30pm to 6:50pm: Networking (go ahead, meet some new people, it's fun) 6:50pm to 7:40pm: Topic Seminar and discussion (take notes, gonna be some good stuff here) 7:40pm to 8:00pm: Questions and Answers (ask away, we'll all pitch in and offer some good answers) 8:00pm to 8:15pm: Local businesses Spotlight (wanna talk about your business? Get some marketing ideas? This is your time to discuss your own business and get quality feedback. Email me and let me know if you want to be included) 8:15pm to 8:30pm: Finishing up and a little more networking. (Have a great night, drive safe!)

    As always, please let me know if you have any questions, suggestions, comments or ideas. I love feedback, it only helps our group get better and better. That's the idea as we continue to grow, learn and have some fun.

    Please pass this along to any friend or colleague that you feel might be interested in our Group. They can learn all about Internet Marketing for the Rest of Us here:

    Our MeetUp Group is sponsored by Net Point Marketing, Social Path Media and Sandbox Gahanna. Thank you for your continued support!

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