SEO Books
-
AJAX and PHP: Building Modern Web Applications 2nd Edition
Published 11 years ago
by Bogdan Brinzarea, Cristian Darie, Packt Publishing
Build user friendly Web 2.0 Applications with JavaScript and PHP *Create faster, lighter, better web applications by using the AJAX technologies to their full potential *Leverage the power of PHP and MySQL to create powerful back-end functionality and make it work in harmony with a responsive AJAX clientWrite better JavaScript code to enable powerful web features *Understand the complete client-server mechanism by following complete, step-by-step case studiesIn Detail
-
WordPress 2.8 Theme Design
Published 11 years ago
by Tessa Blakeley Silver, Packt Publishing
Theme design can be approached from two angles. The first is simplicity; sometimes it suits the client and/or the site to go as bare-bones as possible. In that case, it's quick and easy to take a very basic, pre-made theme and modify it. The second is "Unique and Beautiful". Occasionally, the site's theme needs to be created from scratch so that everything displayed caters to the specific kind of content the site offers.
-
Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)
Published 11 years ago
by Harold Davis, O'Reilly Media
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.
-
Microformats Made Simple
Published 11 years ago
by Emily P. Lewis, New Riders Press
Microformats are HTML-based design patterns that help add meaning (semantics) to Web content. They are widely used by some of the most important sites on the Web including Google, Yahoo!, Facebook, and Twitter. The people behind these sites - content authors, designers and developers - understand the power and flexibility of microformats and are taking advantage of their capabilities.
-
The Art of SEO (Theory in Practice)
Published 11 years ago
by Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola, O'Reilly Media
Any organization looking to succeed in today's web economy needs to optimize its website for search engines. This book, written by four of the field's most noted experts on search engine optimization (SEO), provides guidelines for planning and executing a comprehensive search engine strategy.The Art of SEO corrects much of the misinformation that currently exists on this complex subject by laying out the fundamentals in a clear, thoughtful manner.
-
YouTube and Video Marketing: An Hour a Day
Published 11 years ago
by Greg Jarboe, Sybex
A complete, task-based guide to developing, implementing, and tracking a video marketing strategyOnline video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.
-
Web Standards Solutions: The Markup and Style Handbook, Special Edition
Published 11 years ago
by Dan Cederholm, friends of ED
Welcome to the expanded second edition of Dan Cederholm's best-selling Web Standards Solutions. Web Standards are the standard technology specifications enforced by the World Wide Web Consortium (W3C) to make sure that web designers and browser manufacturers are using the same technology syntax.It is important that these implementations are the same throughout the Web, otherwise it becomes a messy proprietary place, and lacks consistency.
-
SEO: Search Engine Optimization Bible
Published 11 years ago
by Jerri L. Ledford, Wiley
Detailed, practical guide to increasing your Web traffic through better search resultsWonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door.
-
Search Engine Optimization for Flash: Best practices for using Flash on the web
Published 11 years ago
by Todd Perkins, Adobe Dev Library
Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.
-
HTML and CSS Web Standards Solutions: A Web Standardistas' Approach
Published 12 years ago
by Christopher Murphy, Nicklas Persson, friends of ED
This book will teach you how to build hand-crafted web pages the Web Standardistas' way: using well-structured XHTML for content and CSS for presentation. By embracing a web standards approach, you will hold the key to creating web sites that not only look great in all modern browsers, but also are accessible to a wide variety of audiences across a range of platforms—from those browsing on everyday computers, to those accessing the Web on the latest emerging mobile devices.