C. Gartner said
This book is 147 pages and came with a slip sleeve cover. It's an easy read. Not a very good book to write a paper about. Each chapter goes over a specific myth, and never clearly "confirms" or "denies" the myth. It is still a very good book, but I wouldn't go too far with it.
Mostafa farghaly said
This book is great, it's the book of kind you will finish it in one reading session , it discuss the myths that realated to the history of innovation, how this innovation happen, and how this innovation spreads . Scott Berkun writing is very funny and informative. in each chapter he discuss one myth like (the magic moment, people love new ideas, good ideas are hard to find ... etc ) and how people spread this myths and what's the truth about all this myths, it's a must read book for who working in the innovation industry , and writers who spread the myths and anyone want to make the next breakthrough in his field , recommended .
Eric Richard said
This book is structured as a set of chapters, each focusing on a supposed "myth of innovation" that the author then shoots down and explains why the myth isn't true.
The problem that I had was that I didn't believe in the myths in the first place. Instead, I felt that they were strawman arguments put up there to be easily disputed.
It would have been a heck of a lot more meaningful to me had I felt like he was challenging my thinking about the world. Instead, it seemed to me more that he was stating the obvious.
Because of this I was bored reading through this and felt like there was very little real content.
Are these *really* myths? Do people really believe these myths in the first place? Or are they mythical myths?
Lance C. Hibbeler said
At this point I can't say much that the other reviewers haven't already. Berkun makes a case study out of innovators and their innovations, exposing the real history behind the developments. There is no such thing as "Eureka!"...breakthroughs occur only after many long hours of development have been racked up (even in such "accidental" discoveries like the microwave oven), from you and all of your predecessors, all the way back to when we first crawled out of the ocean.
So much surrounding innovation is beyond the control of the innovator. Berkun takes 10 myths and picks them apart, piece by piece....this is an absolute must read for people in technical fields as well as basement inventors. It should set you straight before you go off and (foolishly) try to change the world with a (insert fancy new widget here). I found the book to be humorous and refreshing. I wish I would have come across this book before I started my graduate education, it would have changed my temperament to be more realistic when it comes to cutting-edge research at an earlier time (I got there anyway, but now I am old and cynical).
And for the record, this is not a cookbook for innovation. There is no such thing...and reading this book should explain to you why. Also, I second the comment about the colophon being worth the price of the book.
Jose Donnie Montelibano said
A very infomative and entertaining read. The book opens your eyes to a lot of things you usually take foregranted.
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