Nicole Giordano said
I really enjoyed this book. I learned a lot and want to read it again, only this time highlight some key points. My only complaint, a bit too many typos. But DEFINITELY worth the read!
Jessica Lewis said
Qualman shares many fascinating examples of individuals, businesses and politicians using social media, while offering his own insightful viewpoint on the impact of social media on society today. Here are a few key points that Qualman makes as to why companies should not ignore social media:
--Consumers are powerful brand influencers. 78 percent of people trust their peers' opinions (Nielsen report). Also, 92 percent of consumers cite word-of-mouth as the best source for product and brand information.
--Marketers' jobs have changed from creating and pushing to one that requires listening, engaging, and reacting to potential and current customer needs. I think this shift symbolizes a tremendous opportunity for marketers to build loyalty and inspire future "brand ambassadors".
--It's better to make mistakes than not to take action.
I highly recommend reading this book, as Qualman provides many interesting examples of corporations that have succeeded with social media. His enthusiasm is infectious.
--Reviewed by Jessica Lewis, Master's Student ([..])
E. Han said
I was unsure how I might feel about reading a (dead tree) book about social media: it requires engaging in an intrinsically analog process to become better educated about a digital phenomenon. The very idea is pretty counterintuitive on the face of it. Yet here I am leveraging social media to discuss it, thereby bringing it full circle, I suppose.
So my misgivings aside: there are great ideas in this and some credible prognostication about how social media will continue to make its significant impact felt in ways both obvious and subtle. Mr. Qualman certainly supports his statements and conclusions well with plenty of (very recent!) evidence.
Yet a point that he makes fairly consistently but never seems to state explicitly is that in the social media world, advertisers need to become part of the content. The examples are certainly informed by this meme but if it was actually explicitly stated in the text, I must have missed it.
One quibble: I couldn't help being distracted by the consistently (at least 4 that I noticed) incorrect use of the word "principal" in place of the intended "principle". However, that is no reflection on Mr. Qualman: his editors at Wiley ought to have caught this. These things sometimes happen and do not distract from the salient and insightful observations made by Mr. Qualman.
K. Prantil said
Socialnomics is a great book for anyone who wants to understand the impact social media has on our world today. It covers not only how businesses can utilize it effectively, but also how consumers are using it and why. And understanding the "why" of the audience will help any business successfully leverage social media's benefits. But what I really like about the book is that while it explains this on a higher level, it uses interesting and easy to relate to examples to illustrate the point and bring it to life. This allows the reader to easily correlate it to their own real world experiences. You don't have to be an expert in online marketing or have an MBA from Harvard to understand this book - it is really for every business person who wants to learn what social media means to them, their business and this world.
Edoardo Angeloni said
The auctor explicates the deep influence that mass media have respect to the consumer.
The mass media are speed and ease to use; they are ready to conduct the information flow.
The people have better feed-back with them than friend or a political man.
The youngs would like associate themself with brands valued by TV as cools.
It exists Facebook for this, while Cola, Pepsi, Starbucks change the way with which the people think.
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