In an industry where companies rely on repeat business and long-term relationships, engaging with their customers matters more than ever. It’s never been more important to avoid aggressive strategies like the “always be closing” approach to selling, which tends to alienate sophisticated buyers.
Paul Kirch will share some of the key elements that are the foundation of his “A-B-E’s of Selling” program.
Here are three key outcomes that attendees can expect:
1) avoid “salesy” messages and focusing on real value driven communication that matters
2) create business growth strategies that complement the operational strengths of their company
3) go beyond positioning and create actionable messaging that engages prospects and clients
Driving Direction, click here.
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