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Big brands face a big challenge in differentiating themselves and their messaging to reach consumers through a sea of competitors, all vying for their attention on the same search and social media platforms.
How do they compete during critical seasonal spring, summer and fall campaigns? How do they track results and create a cohesive online team in a large organization?
Hear from big B2C brands T-Mobile, Celebrity Cruises, Sony Pictures and Cabela?s as they discuss how they engage consumers with search and social media. They will discuss big picture strategies as well as specific tactics attendees can implement in their own programs, big or small.
Attendees will take away:
- How to achieve consistency in planning and preparation across a large online team
- How to use the voice of the customer to more effectively reach their target audience
- How to use SEO to promote seasonal products and activities and how to engage retail store consumers through search
- Best practices for benchmarking success
Speakers:
Will Hill, Information Technology Manager, Sony Pictures Entertainment
Glenn May, Sr. Search Manager, T-Mobile
Stephanie Warthen, Web Innovations, Marketing Manager, Celebrity Cruises, Inc.
Shelley Wingard, Sr. Internet Marketing Specialist, Cabela?s
Moderator:
Jeff MacGurn, VP of SEO, Covario
Click here to view further information on our speakers.
Sponsor:
Covario
Covario is the nation?s largest independent provider of paid search and SEO agency services, as well as licensable SaaS-based SEO software solutions. The firm is also the developer of a unique platform for cross-media optimization and attribution analysis, known as the Covario CMO Dashboard?. Headquartered in San Diego, the firm has more than 130 team members worldwide with offices in Chicago, London, Beijing, Tokyo, and Singapore. Covario?s growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at www.covario.com.
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