Andy Cotten from Yahoo! will be presenting on behavioral targeting in search engine traffic. He will share case studies on media buying.
The history of search shows us that change is inevitable. Yahoo! moves outside the Search Box and Andy will show show us how successful marketers/brands combine search with advanced techniques to drive awareness, traffic and sales.
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Andy Cotten is a Senior Sales Manager for Yahoo! Search Marketing and Display Adverting. Andy has been with Yahoo! for four years, with a focus of acquiring new advertisers and ensuring they are configured for success. During his time at Yahoo! he has managed the Small Business sales team focused on getting Small Business online through our web hosting , ecommerce and local listing products. From there he started Yahoo!s Mid Market Sales team and led the integration of both Search and Display Sales. Prior to Yahoo! Andy was VP of Sales and Marketing for Intersoft Systems for more than 11 years and has a Marketing and Advertising degree from Portland State University.
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