October 7 Social Media Marketing: How to engage with your customers online presented by Roger Kondrat, West17Media
Welcome to the world of Social Media. Social Media is much more than using a few of the newest technology tools and some Internet wizardry to improve your marketing. It's causing B2B companies worldwide to rethink their go-to-market strategies. Join us as we explore the new world of Social Media and how it relates to business-to-business marketing efforts. You'll see examples of how some B2B marketers have faced very real challenges. You'll leave with an understanding of the strategy, tactics, tools, techniques and measurements you need to establish as you venture into the world of Social Media.
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