Please join us for the November 5 Ultra Light Startups event on Email Marketing for Startups.
Please note that we do charge admission for Ultra Light Startups events - but for various reasons we do not use the Meetup.com payment system. The price is $10 (if you Pitch your venture during our "introductions by elevator pitch"), $20 (if you do not Pitch), or $30 (if you pay at the door - cash only). Online registration closes at noon the day of the event. To secure the lowest price for admission you must register online. We hope to see you there!
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Email Marketing for Startups
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Topics:
Defining the right objectives for your startup's email marketing strategy. What is email marketing good for and what is it not good for? Why not use a blog or Twitter?Email marketing success stories: pure-play email startups (Daily Candy, Thrillist, etc) non-email startups with successful email strategies.Platform selection[list]
Types of email platforms: installed products vs hosted serivces; open source vs. commercial; CRM-based, events-based, etc.Platform survey: Phplist, ConstantContact, iContact, MailChimp, Eventbrite, Salesforce, etc.Considerations: Integration (with your website platform, CRM system, e-commerce system, etc)[/list]
Message volume: How much is too little? How much is too much?Message content: Combining compelling content with a marketing call-to-action.Automated/transactional content: Integrating content generated on your website with your email campaign. Managing technical concerns (email platform API) and user experience concerns.Analytics: What are the most important metrics in email marketing. How do you know if your newsletter is a success?How how to build a valuable list. Tuning content, format, features, and scheduling to maximize growth and virality.Email marketing consulting: Services offered by email consultants. When to hire a professional for vs. DIY. How to evaluate email marketing consultants. How to determine ROI.Regulations: What is CAN SPAM and how do we ensure we're compliant? Other regulations to be aware of?[/list]
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Moderator:
Maisha Walker, President of message medium and e-commerce columnist with Inc. magazine[/list]
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Panelists (alphabetic order):
Greg Cangialosi, CEO of Blue Sky FactoryNeil Capel, Founder and CEO of SailThruLisa Klieman, Vice President, Business Development at Innovyx, Inc.Adam Rich, Co-founder and Editor-in-chief of Thrillist[/list]
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