PR, Branding, and Buzz

Please join us for the January 7 Ultra Light Startups event on PR, Branding, and Buzz.

Please note that we do charge admission for Ultra Light Startups events - but for various reasons we do not use the Meetup.com payment system. The price is $10 (if you Pitch your venture during our "introductions by elevator pitch"), $20 (if you do not Pitch), or $30 (if you pay at the door - cash only). Online registration closes at noon the day of the event. To secure the lowest price for admission you must register online. We hope to see you there!

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PR, Branding, and Buzz

Topics:

• Why is brand important to a tech startups? What difference does a good (or bad) brand make for the likelihood of a startup's success?
  
• How important is a good name and domain name for your startup? How do you come up with a good name? When is it worth it to buy a domain name?
  
• What is PR / public relations? How is it different from marketing?
  
• What is buzz? How can it be generated and sustained?
  
• What is the purpose of PR for a startup? Do all startups need to do PR? When in a startups lifecycle should it become a priority?
  
• What are the services a PR agency can offer a startup? How much should these services cost? When do they become a budget priority?
  
• How does PR and branding fit into an overall marketing strategy? When should a startup focus on PR rather than other marketing priorities (social media marketing, traditional media, CPC, CPM, etc)
  
• Interacting with the press - targeting publications/journalists, writing pitches, developing press packets, etc.
  
• When to hire a PR agency vs. do it yourself.
  
• What are some success stories of tech startups using PR to their advantage? Horror stories of bad PR?
  
• What are some success stories of tech startups using effective naming, branding and buzz? Horror stories?
  

Moderator:

• John Adams, Founder of BizBriefs
  

Panelists (alphabetic order):

• Todd Barrish, Managing Director of LaunchSquad
  
• Rachel Honig, Managing Director, G.S. Schwartz & Co., COO & Co-Founder, Digital Power and Light
  
• Karl Schmieder, Founder of MessagingLab
  
• Lloyd Trufelman, Founder and CEO of Trylon SMR, publisher of NYConvergence