Please join us for the April 1 Ultra Light Startups event on Ad Networks.
Please note that we do charge admission for Ultra Light Startups events - but for various reasons we do not use the Meetup.com payment system. The price is $20 (online) or $30 (at the door - cash only). Online registration closes at noon the day of the event. To secure the lowest price for admission you must register online. We hope to see you there!
View full event details about Ad Networks
Purchase Tickets
- What is an ad network? Why do they exist? Who uses them?
- Segmentation - Representative networks, blind networks, targeted networks, ad exchanges
- Technologies/media - Display/banner, text, video, mobile, email, SMS, rich media, flash, etc.
Overview
- What it takes to start an ad network and run it profitably
- Case studies of successful and failed ad network startups - what factors differentiate them?
- The economics of running an ad network - what volume of publishers and advertisers is necessary and how to achieve it. Is there a critical mass?
For Entrepreneurs - Running an Ad Network
- How to profitably use ad networks to sell your ad inventory
- Estimating revenues and comparing across various ad networks
- Ad networks vs. lead generation networks vs. direct sales - how to determine the most effective way to monetize your inventory. What is the value-add of using an ad network?
- Differentiating between/among ad networks - how to know which to use
For Publishers - Selling Inventory on Ad Networks
- Affordable and cost effective buying strategies for online businesses
- How to find the right ad network for your brand, message, and technology
- Case studies of innovative/successful use of targeted ad networks by advertisers
For Advertisers - Buying Inventory through Ad Networks
- Graham Lawlor, Founder of Ultra Light Startups and CEO of BrightMap
Moderator:
- Jonathan Hsu, CEO of 24/7 Real Media
- Brian O'Kelley, CEO of AppNexus
- TBC
Panelists (alphabetic order):
Comments