Guy Kawasaki: Entrepreneurship 2.0

Guy Kawasaki’s take on entrepreneurship is anything but conventional. You might even say his new perspective on it—Entrepreneurship 2.0—is iconoclastic.


This exclusive event brought to you by UCSC Extension's Green Entrepreneurship program.

Guy Kawasaki will join Alison van Diggelen in a fireside chat about entrepreneurship. You’ll have the opportunity to meet, listen to and pose questions to one of Silicon Valley’s most enduring figures and high-profile entrepreneurs.

You’ll learn the new rules of the game:

What entrepreneurial passion is really about

How to leverage the bleeding edge to eliminate overhead

Why perfection isn’t only impossible but impractical

The importance of defining and defending a market niche

The ins and outs of no-cost promotion. How to contend with the naysayers who will try to drag you down

Why chasing venture capital is less important than building a user base

And the Art of Innovation and how to use Twitter as a marketing weapon



This event is free, but you must register to attend. If the event is over subscribed, then registrants will be accommodated via live telecast.

This event is organized by UCSC Extension.


Registration and details:


http://www.ucsc-exten...