Statistics explained.

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  14 years ago

  by shofe

  Noel Jarencio

  , Philippines

  Joined 14 years ago

  Hi!
  
      I have a problem regarding the research that I am conducting. This is about the emarketers report.
  
  

  eMarketer reports various ways that people find websites :

  78% Search Engines
  62% Other Pages
  
  
  53% Friends, Relatives
  
  44% Print Media
  6% Usenet
  6% Email
  2% Television
  
  From the statistics above I do not understand how the have computed the results. I mean, when I total all of this, the total would be 251. It is suppose to be 100. Please help me how they had computed this one or how they get this statistics to come up with this number. Or how can I covert this statistics so that the total would be 100.
  
  Thanks in advance.
  
  Noel
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

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• • Reply

  14 years ago

  by pcmattman

  pcmattman

  , Australia

  Joined 15 years ago

  I would assume that either these results are biased, or that they are not independent. In other words, someone could hear about a website from a friend then enter it into a search engine and it still comes up. In this case, that would make a difference.

  There is no way to convert them so that they add to 100% without the original data.

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• • Reply

  14 years ago

  by sync_or_swim

  Rob Bickel

  S. Wales, United Kingdom

  Joined 15 years ago

  Shofe,
  
  I think PCMATTMAN is right and there is no way to convert the results so that they add up to 100% unless you have access to the original data.
  
  I think the reason that the results are like this is because of how they are gathered, the people being questioned have been given the option of choosing more than one method.  Someething like:
  
  Which of the following methods do you use to find web sites? (Tick all that apply)
  Search Engines
  Websites
  Friends, Relatives etc........
  
  In order for the results to total 100% the survey would have had to limit people to only one choice, for instance with the use of option buttons instead of checkboxes.
  
  
  
  
  
  
  
  
  
  
  

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• • Reply

  14 years ago

  by paulfp

  Paul Freeman-Powell

  Liverpool, United Kingdom

  Joined 19 years ago
  maybe some people find the web site by more than one means...?
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• • Reply

  14 years ago

  by shofe

  Noel Jarencio

  , Philippines

  Joined 14 years ago

  Thanks I guys! I got your point. Thank you very much...
  
  

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