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Search Engine Optimisation (SEO) Checklist
- Page titles and link text
- Accessible content
- Url rewriting
Accessible content
3. Be careful with images. Use CSS Image Replacement
Everyone by now is (hopefully) always setting the "alt" tag on any images they include on a page. However, search engines still treat these differently to straightforward HTML on the page. Following on from point #2 above,
<a href="graphics-card.aspx">Our Graphics Cards</a>
is generally weighted much more than
<a href="graphics-card.aspx"><img alt="Our Graphics Cards" src="graphics.gif" /></a>
If there are images on your site that aren't content in themselves (such as navigational links and headers), then you should be using a CSS Image replacement technique. This allows to you do something like this:
<a id="graphics_cards" href="graphics-card.aspx">Our Graphics Cards</a>
/* css */
#graphics_cards{
display: block;
text-indent: -5000px;
background: url(graphics.gif);
height: 25px;
width: 25px;
}
This technique can (and should!) be applied to headers too, if you're using images there.
4. If you must use flash, put some text in too
Using something like SWFObject allows you to embed a flash movie, but also include a HTML equivalent that will be indexed by search engines, and viewable by users with flash or javascript disabled.
6. Ensure content is accessible via hyperlink (watch out for AJAX!)
Sounds simple, but if you're using any sort of form submission (such as a drop down box) or ajax-style scripts to navigate to content on your site, then your content is not going to be indexed unless you take a few further steps.
a) Ensure the content can be accessed directly from a distinct URL too (ideally in conjunction with url rewriting - see point #7). If you've got a drop down box listing frequently asked questions, when an item is selected, redirect the user to a unique url for that FAQ entry, rather than just post-ing back and adjusting the content of the page.
b) Ensure you've actually got links pointing to these distinct URLs (whether within elsewhere on the site, or externally). You could also use a Google SiteMap so that at the very least the search engine knows those pages exist.
James first started this website when learning Visual Basic back in 1999 whilst studying his GCSEs. The site grew steadily over the years while being run as a hobby - to a regular monthly audience ...
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Dec
2
Web Standards Group (Sydney)
North Sydney, Australia
TBA
Ever have a shopping cart page that just lists items in the cart - a checkout page or perhaps a page that shows you the Please Wait Timer - also some work arounds for some things you create a BLANK html document - why ON earth would you want these to be found...Answer you would not..
So you can see there are valid reasons for not having some pages indexed. Of course not all crawlers look for that file..
I've been reading much about SEO and came across the Meta Robots Tag. I've read many artcles that explain how to use this tag to stop some robots form indexing certain pages - So my question is:
What are some reasons that I wouldn't want the spiders to scan certain pages?
I thought the purpose of getting pages scanned was to find relevant links, keywords, meta tags etc., helping with a possible higher ranking and placement of the site.
Thanks,
John Conway
sir could u solve my two problems
whicha r as foollows:
1. as i can get ip address,city,username,computername,date,time
but i am not benn able to get its country name,location in asp.net 2.0
plz he lp me
2.as i want to create an function that check whether email id exist on any server or not fo ex to check
yash_coolbuddy_forindia@yahoo.co.in
i want to check whether this id exist on yahoo server or not in asp.net 2.0.
plz help me as soon as possible bcz due too this i am not able to make my project
i hope u will not dissapoint me
thanking u
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