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Search Engine Optimisation (SEO) Checklist
- Page titles and link text
- Accessible content
- Url rewriting
Url rewriting
5. Page descriptions
These are often displayed in search engines if the keywords have matched a page title rather than its content - so they're worth including even for this - and they still seem to be used for picking up relevant keywords too. Once again, the same points apply as in #1 - don't just re-use the same standard page description across the entire site.
7. Deep linking
This is harking back to point #2. If you publish articles, press releases, or the like on your site, and it mentions a product, or another article on the site, then make sure it links to it! This increases the number of contextually relevant links and possible keywords that a search engine might associate your pages with, even if these links are just internal.
8. Use URL rewriting
There are loads of URL rewriting techniques out there. Sensible use of URLs increase the usability of your site, and also allows the search engines to pick up on keywords in your URL too. In order of improvement:
http://www.mycompany.com/page.aspx?id=29&page=ingredients (worst case)
http://www.mycompany.com/product-information.aspx?id=29&page=ingredients (at least give the page a meaningful name!)
http://www.mycompany.com/product-information/29/ingredients/ (search engines still don't like query strings all that much)
http://www.mycompany.com/products/chips/french-fries/ingredients/
The final example is logical, "hackable" (the user can guess that /products/chips/ will take them back to a sensible page), and keyword rich. Note that the URL of this blog entry follows these lines too!
9. Unknowns...
Things I'm not 100% sure about.
- Keywords meta tag. I've deliberately not mentioned this here, as I've seen no sign that these are being used any more.
- Order of content on the page. I always try to ensure that the main body of the content appears as high up the page as possible. This has accessibility benefits (so a screen reader doesn't read the same set of navigation at the start every time a page loads), but I'm not sure how much weight a search engine places on this order, or how large the page has to be for this to make a difference.
I'd be interested to hear if anyone has suggestions of other must-do's that I've missed.
James first started this website when learning Visual Basic back in 1999 whilst studying his GCSEs. The site grew steadily over the years while being run as a hobby - to a regular monthly audience ...
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ASP.NET SEO
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Events coming up
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Dec
2
Web Standards Group (Sydney)
North Sydney, Australia
TBA
Ever have a shopping cart page that just lists items in the cart - a checkout page or perhaps a page that shows you the Please Wait Timer - also some work arounds for some things you create a BLANK html document - why ON earth would you want these to be found...Answer you would not..
So you can see there are valid reasons for not having some pages indexed. Of course not all crawlers look for that file..
I've been reading much about SEO and came across the Meta Robots Tag. I've read many artcles that explain how to use this tag to stop some robots form indexing certain pages - So my question is:
What are some reasons that I wouldn't want the spiders to scan certain pages?
I thought the purpose of getting pages scanned was to find relevant links, keywords, meta tags etc., helping with a possible higher ranking and placement of the site.
Thanks,
John Conway
sir could u solve my two problems
whicha r as foollows:
1. as i can get ip address,city,username,computername,date,time
but i am not benn able to get its country name,location in asp.net 2.0
plz he lp me
2.as i want to create an function that check whether email id exist on any server or not fo ex to check
yash_coolbuddy_forindia@yahoo.co.in
i want to check whether this id exist on yahoo server or not in asp.net 2.0.
plz help me as soon as possible bcz due too this i am not able to make my project
i hope u will not dissapoint me
thanking u
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