About the Presentation
If you cannot gain buy-in and overcome your visitors' internal and external objections, you have no chance of improving conversion rates. This presentation will provide a case study and antidotes illustrating the techniques used to overcome both internal and external objections typically exhibited by website visitors. Eric Brandt from Internet Marketing, Inc. will show how he was able to overcome objections while increasing conversion rates, transactions and revenue.
As always, VisitorCentric meetups are completely free to attendees and promise to deliver actionable information that you can take away to begin improving conversion rates on your website or clients' websites! Additionally, we'd like to thank Clixo, ConversionIQ and SimplyConversion for sponsoring the event to keep it free for attendees.
Free Resources
Plus, don't forget that VisitorCentric is the largest conversion optimization resources community in the world. We encourage you to leverage our 280+ conversion optimization tools directory, conversion optimization library with over 3,500 articles, and forums with tons of white papers, case studies and free optimization templates.
About Eric Brandt
Eric Brandt is the Director of Strategy at Internet Marketing Inc. He graduated with an International Business degree with a concentration in Marketing and a French Minor from James Madison University. Since graduating, Eric has worked for a Washington, DC think tank, servicing large accounts including Pepsi Bottling, Federal Deposit Insurance Corporation, American Express Company, Citigroup Inc. and the New York Stock Exchange.
Eric continued his success at the American Society for Training and Development (ASTD) in Alexandria, VA where he gained substantial knowledge in the print, direct marketing and internet advertising industry. Eric’s work modernized tracking and reporting for ASTD prior to his relocation to San Diego, CA.
Since moving to California, Eric has spun magic in the agency world, managing many successful Organic Search Engine Optimization, Paid Search, Social Media and Online Reputation Management campaigns. Eric specializes in integration of online marketing with traditional marketing efforts, website usability and analytics analysis. His diverse experience and knowledge of the online market space are critical to the success of Internet Marketing Inc.
In his free time, Eric is an adrenaline junkie who enjoys bungee jumping, skydiving and various thrill-seeking adventures. He is also a budding entrepreneur/inventor working on personal online and offline projects. Eric enjoys traveling and foreign languages!
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