Uncovering Rich, Behavioral Data and Bringing the User to Life for Your Client
We can’t help but notice that the words “User Types” or “Personas” are leaking into design and research conversations around the globe. But, how do we create durable personas and what is the real value of designing around them?
Beth Yeckley and Corey Shulman of User Insight will break down the process and highlight the guiding principles and best practices behind the research used to develop unique personas and how to socialize different concepts and platforms to them.
Creating and implementing personas provides for a solid foundation to architect meaningful experiences, both rich in content and easily navigated by the users. Beth and Corey will share real-world examples to illustrate how such rich information about users’ behaviors and motivators sheds light on the key question when constructing a good user experience: “What is the user’s reality today, and how can I improve that reality for tomorrow?”
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