About the Presentation:
Driving traffic to a website is only half the battle. Converting visitors into a lead or a direct sale requires a website that is both user-friendly and persuasive. This presentation offers a non-technical look into the emerging field of website conversion optimization with specific examples and tips audience members can implement immediately.
- Website conversion 101
- The secret to high converting websites
- The five elements of website conversion
- Creating landing pages that convert like crazy
- Specific examples
- 5 website tweaks you can implement in 10 minutes or less
As always, VisitorCentric meetups are completely free to attendees and promise to deliver actionable information that you can take away to begin improving conversion rates on your website or clients' websites! Additionally, we'd like to thank Clixo, ConversionIQ, Amadeus Consulting and SimplyConversion for sponsoring the event to keep it free for attendees.
Plus, don't forget that VisitorCentric is the largest conversion optimization resources community in the world. We encourage you to leverage our 280+ conversion optimization tools directory, conversion optimization library with over 3,500 articles, and forums with tons of white papers, case studies and free optimization templates.
About the Speaker: Matt Dombrow
Matt is a founding partner of Clixo, a Denver based web architecture and Internet marketing agency. Prior to founding Clixo, Matthew spent three years as a strategic marketing manager building, from scratch, the marketing department at one of Denver’s most successful web design and marketing agencies.
Matthew’s eclectic background includes a law degree from New York Law School where he was a member and articles editor of the New York Law School law review, the creation and sale of two Denver based businesses, and working as sales executive for a technology company.
As an entrepreneur with three businesses under his belt and over seven years of marketing experience, Matt offers an approach that combines traditional marketing principals with Internet marketing techniques to help clients generate bottom line results.
Matt has optimized websites and Internet marketing programs for over fifty clients in a wide variety of industries. Many of the websites and search engine marketing programs Matt has managed have achieved conversion rates and sales well beyond industry standards. Some clients’ sales have doubled and tripled as a direct result of Matt’s consulting.
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