Roundtable: Using Market Research to Drive and Optimize Product Pricing Strategy

Software Product Management Meetup (NYC)
22-23 Nov 2009 (Add to calendar) GMT
(Exact location not available) , New York, US
10.0 USD

We are thrilled to have Ben Woll, Vice President of Strategic Account Development at Hansa Research Services speak at our November event on Pricing Strategy. Ben has more than a dozen years of senior market research and business development experience, during which he built and led national and global relationships with major accounts in a variety of industries. Ben's particular areas of expertise include customer loyalty and advocacy, designing productive process and product innovation systems, pricing research, segmentation, and international market entry.

Ben's experiences lend greatly to helping software product management professionals to understanding different approaches pricing strategy, including product line optimization and the benefits (and drawbacks) of pricing menus. Although the product innovation processes is also a topic near and dear to product managers, we will limit the discussion to pricing strategy in order to have a fruitful discussion for the period of time we have with Ben.

Agenda: 6:00-6:20meet and greet 6:20-6:30introductions 6:30-7:45roundtable discussion 7:45-7:50close up

See you at the event!

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