Parleys.com: Smart and entertaining phones means smart business

Phone manufacturers know that developers are looking to create an application that will take the mobile phone market by storm, something that will attract the business user or the private consumer, but why do some applications seem to be more popular than others? What is it that gives one application an edge over another? Are the most successful applications targeting a specific audience or does it span market segments, do they need to stand out to have appeal, or is the success of the application down to the technical specifications and abilities of a specific phone, or is it all a matter of how much marketing money you spend? In this talk, Sony Ericsson will examine several of the key factors that make certain applications more appealing to the mobile phone market than others, including marketing and technical rationales. Mikael Nerde will be examining what is required to make an application successful, as well as elaborate on the types of applications that are not yet created but there might be a market for?